MAR 2011 Principles of Marketing (3) (A.A.S./A.S.)
This course in marketing offers to the business student an introduction to the basic problems and practices of marketing management and gives the student an understanding and a feel for the marketing manager's job. The class introduces the student to the dynamic social and political environment encountered by the marketing manager; the role of market research, pricing and cost analysis; covers characteristics and buying habits of customers; and suggests methods to develop marketing mixes to reach specific identified target markets.
MKA 2021 Personal Selling (3) (A.A.S./A.S.)
This course focuses on the fundamentals underlying the modern idea of the role of personal selling in society. The requirements to prepare for a career in selling; an analysis of the selling process and its use through case study application; and attitudes and ethics of a salesperson. Sales management and operation are studied at the introductory level to round out the course.
MKA 2511 Principles of Advertising (3) (A.A.S./A.S.)
This course is a study of the basic techniques of advertising, the planning and development of advertising programs and the role of advertising in relation to marketing objectives in a business firm.
MKA 2512 Retailing (3) (A.A.S./A.S.)
This course is a study of marketing and management concepts that relate directly to retail organization. Included are analysis of buying, pricing, promotion and control of a retail firm. It also includes studying legal restraints and consumer motivation.