Business Administration/Marketing [2507] Associate in Applied Science Degree

Program Manager: Doug Scott

Program Goal:

This degree program prepares students for employment in the field of Marketing. This includes working as marketing managers in small-and medium-sized businesses, being a sales representative for a variety of businesses, working in the field of advertising and working in management of retail establishments.

The program goals include instruction in the areas of marketing, advertising, retailing, management and personal selling as they relate to the business world. Emphasis is on practical real-life settings with a minimum of theory. Basic communications, problem-solving and dealing effectively with people are all stressed in this program.

General Academic Courses

Course	Description	Semester Hours
ENC 1101**	Written Communication I	3
QMB 1001**	Business Math	3
Behav Sci.**	Choose from Area III, A.A.S.	3
Humanities**	Choose from Area IV, A.A.S.	3
CGS 1570	Integrated Business Apps Software	3
GEB 1949	Internship	1-4
	Total	16-19

Program Core Courses**

Please consult the Course Description section of the catalog for any prerequisites.

Course	Description	Semester Hours
ACG 2021C	Principles of Financial Accounting	4
ACG 2071*	Principles of Managerial Accounting	3
ECO 2013	Macroeconomics	3
ECO 2023*	Microeconomics	3
GEB 2011	Introduction to Business	3
GEB 2210	Business Presentation and Communications	3
BUL 2131	Legal Environment of Business	3
MAN 2021	Principles of Management and Organization	3
MAR 2011	Principles of Marketing	3
Elective	Any Business Course	3
	Total	31

Area of Specialization

All students must complete the academic courses and general business courses above. A student then will specialize by completing the following specialized accounting courses .

Marketing Courses

Course	Description	Semester Hours
MKA 2021	Personal Selling	3
MKA 2511	Principles of Advertising	3
MKA 2512	Retailing	3
MAN 2241	Organizational Behavior	3
MAN 2933	Management Seminar	3
	Total	15