SCF Debuts New Ad Campaign
(Bradenton, Fla., September 29, 2010) — State College of Florida, Manatee-Sarasota (SCF) has rolled out a new ad campaign emphasizing the College’s marketing theme, “A Legacy of Excellence, a Future of Innovation.”
Thirty-second promotional videos titled, “A New Way,” and “A Proven Equation,” will be shown in upcoming TV ads, movie theatres and on websites. The theme and multimedia spots tout SCF’s modern, forward-thinking culture and new opportunities while reflecting back to SCF’s long-standing reputation for quality instruction and position as the area’s first and largest public college.
Campaign credits include direction and scripting by the SCF public affairs and marketing department with production and editing by Mars Vision Productions, Sarasota, and adaptation for the Web by Captivation Media, Sarasota.
The spots can be viewed at scf.edu/videos.