Administration

SCF to Offer Noncredit Social Media for Business Certificate

(Bradenton, Fla., January 28, 2014) — State College of Florida, Manatee-Sarasota (SCF) Corporate and Community Development (CCD) will offer a noncredit Social Media for Business Certificate Feb. 12-April 2.

The certificate includes two courses, "Social Media Marketing for Your Business" and "Social Media Content Creation and Curation for Businesses," which require participants to complete 17 hours of online class time and three hours in face-to-face workshops.

Workshops will be held 6-8 p.m. Wednesday, Feb. 12, and Wednesday, April 2, at SCF Lakewood Ranch, 7131 Professional Pkwy. E., Center for Innovation and Technology, room 117.

Ideal for participants who are responsible for their organization's social media presence, the "Social Media Content Creation and Curation for Businesses" class explains how to develop content, procure it and automate it for personal and business pages on Facebook, LinkedIn, Pinterest, Google+ and YouTube.

"Social Media Marketing for Your Business," which explains the "why and how" of social media networking, covers Web 2.0 marketing and social media basics. The online portion includes building infrastructure and automation, including setting up Facebook, LinkedIn, Pinterest, YouTube, Twitter, blogs and other Web 2.0 sites.

Courses for the certificate may be taken together or separately. The fee for each course is $249.

Participants will receive certificates upon completion of each course and the full program.

The courses will be taught by internationally recognized social media educator and advocate Tamara Patzer, who has a Master of Arts in Mass Communications and Instructional Technology from the University of South Florida. Patzer has worked in social media marketing since 2010. She teaches classes at Florida universities, speaks about social media marketing and education across the nation, and is featured on television news programs in Los Angeles, Chicago, Phoenix and Orlando.

For more information, call SCF Bradenton at 941-752-5203; SCF Lakewood Ranch at 941-363-7000 and SCF Venice at 941-408-1412 or 941-408-1300, ext. 65203. Register online at scf.edu/CCDenroll. Maps and directions are online at scf.edu/maps.

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