Administration

SCF, SCORE Partner on Business Exports, Student Experience

In recognition of Florida College System Month, SCF highlights its value to the community. SCF provides life-changing educational experiences to students and prepares them for the workforce while partnering with local educational institutions and businesses to boost the economy. 

(Bradenton, Fla., April 1, 2015) — State College of Florida, Manatee-Sarasota (SCF), in partnership with Manasota SCORE, is seeking companies in the Bradenton-Sarasota area that are interested in participating in a free program in Fall 2015 to develop an export strategy for entering the overseas market in collaboration with SCF students under the guidance of a SCORE mentor.

Qualifying companies must be first-time exporters in the Bradenton-Sarasota area that have been in business for at least three years and have 10 or more employees. The deadline to submit an application to participate is July 15.

Companies who participate in this program, initiated by Dennis Zink, chapter chair of Manasota SCORE, will benefit from the expertise of SCORE Mentor and SCF Adjunct Instructor Dr. Charles Steilen. Steilen is an international marketing consultant who will provide valuable practical training to SCF students completing a capstone course in Fall 2015 to earn their Bachelor of Applied Science (B.A.S.) in International Business and Trade and Technology Management degrees.

SCF students will collaborate with companies to select a product and one targeted country or market and develop an export strategy and action plan, which will include: 

  • the type of business opportunity that exists in a particular country;
  • the challenges of entering that market;
  • a strategic plan for launching a product into that market; and
  • an estimated cost of executing the strategy in its first year.

“Selling a product or service to an overseas market is a great way for companies to boost sales. Companies that participate in this program may have the opportunity to enter a new market and provide students with a valuable, engaging learning experience,” Steilen said.

Steilen, who has spent 45 years as a marketing professor, marketing consultant, management trainer and writer, offers a wealth of practical and academic knowledge and experience in international markets.

Steilen has been recognized for providing valuable, real-world experience to his students. Early in his career, as a marketing professor at Georgia State University who was partnering with an Atlanta-based marketing consultant in 1975, Steilen was tapped to serve as the Associate Director of the M.B.A. programs at The Chinese University of Hong Kong. While there, he directed the Asia Pacific Institute of Business, the university’s management consulting and training unit, which allowed him to develop marketing, exporting and management practices to assist organizations in Asia as well as benefit American companies, including Bank of America, McDonald’s, General Electric and others, with their import activities into the Asian market. He also served as a consultant to the Hong Kong government’s International Trade Development Department.

In 2004, Steilen was recruited by the former chief executive officer of the Bank of Hawaii to develop an analysis of the State of Hawaii's business activities, which gave him the opportunity to provide marketing training programs for more than 125 small and medium businesses in Hawaii. As a member of the Hawaii Pacific Export Council, he conducted export-related training programs for local companies. He also served as an executive in residence and dean of Hawaii Pacific University’s College of Business Administration.

He has been the columnist on Exporting for Manufacturing Today Magazine and has previously published columns in the Hong Kong South China Morning Post.

Steilen, a Sarasota resident, has a Ph.D. in Business Administration/Marketing from the University of Oregon and an M.B.A. from California State University at Long Beach. 

The capstone course will begin at the start of the Fall semester at SCF on Aug. 18. Each company must designate one employee to serve as a liaison with the student and their company. The employee will be required to hold an introductory meeting with the student and instructor, respond quickly to inquiries, and be available to attend the student’s final presentation at the end of the course. 

For more information and an application, contact Dr. Amy Santos at 941-752-5511 or santosa@scf.edu. The deadline to submit an application to participate is July 15.

 

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