Academics

Entrepreneurship

The Entrepreneurship program prepares the student to open, manage and market their own small business.  This program will also prepare the student to work as a manager in a small to medium business.  Course include:

ENT 2000 Introduction to Entrepreneurship

3

ENT 2120 Marketing for the Entrepreneur

3

ENT 2411 Entrepreneurship Finance and Taxes 

3

ENT 2430 Entrepreneurship Legal Issues

3

ENT 2112 Entrepreneurship Business Plan

3

  

ENT 2000 Introduction to Entrepreneurship (3) (A.S.)

This course is an introduction to entrepreneurship and covers the characteristics of an entrepreneur, the process of evaluating business opportunities, target customers and market mix, business plan basics, and securing and managing funds to start a business. Students will learn how to assess and evaluate their ideas for a new business and how to develop a business plan: developing an idea into a written outline. 

GEB 1011 is recommended before enrolling in ENT 2000 although it is not a requirement.  Instructors for this course are experienced entrepreneurs and meets faculty certification requirements. 

ENT 2120 Marketing for the Entrepreneur (3) (A.S.)

Marketing is key to any entrepreneurial venture.   This course explores economic, psychological, sociological, and global issues as well as identifying consumer and organizational needs. Students will learn how to: 1) identify the five major concepts of marketing; 2) conduct market research; 3) prepare and implement a basic communication plan; 4) identify external and internal marketing forces; and 5) write a basic marketing plan.

This course is also an introduction to various e-commerce tools for marketing, communications, and market analysis and customer feedback techniques.  E-Commerce becomes more important for entrepreneurs as consumers rely increasingly on their computers to communicate and make purchase decisions.  You will learn how to stay connected to your customer and how to optimize electronic strategies to sell your products and services.

ENT 2411 Entrepreneurship Accounting, Finance and Taxes Topics (3) (A.S.)

A basic understanding of accounting is essential for an entrepreneur.  Students will learn how to analyze business transactions in a manual and computerized environment.  The course prepares the entrepreneur to maintain basic accounting records (books), or to effectively review the work of a bookkeeper.

This course is designed for the entrepreneur who needs a deeper understanding of finance and how best to utilize funds and taxes implications for the Entrepreneur.  It is recommended that the students take APA 1111 before enrolling in ENT 2411 but it is not a requirement.

ENT 2430 Entrepreneurship Legal Issues (3) (A.S.)

This course will enable the aspiring or existing entrepreneur to open and operate a business within the framework of the legal system. This includes compliance with tort law, with the rules and regulations of Texas Common Law and US constitution, and rules of business ethics.  Also discussed, how to settle disputes and minimize time spent in litigation.

ENT 2112 Entrepreneurship and Business Plan (3) (A.S.)

The course includes a lecture component. Students must have a minimum of 6 (six) semester hours of instruction and grade point average of 2.5.  This is a “capstone” course and should be taken in the final semester of study as a hands-on experience through the application of academic knowledge to real world entrepreneurial experience.  Students will identify entrepreneurial career paths, identify challenges and solutions in the entrepreneurial workplace; develop a network of employers and peers.  

The students will complete a business plan and present this plan to a panel composed of members from the business community. 

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